Headlines are the most important part of your sales letter. They account for ~ 90% of your success. In other words, if you don’t get your headlines right, your site won’t sell.
What’s the job of your headlines? They have to get your site visitor excited. Their goal is to grab your reader’s attention and to make her continue reading your sales letter. If your headline fails to create excitement, it’s very likely that your visitor will leave your site immediately and probably never return again.
How do you create excitement? You have to intrigue your reader with the fantastic benefits of your product. The headline of your sales letter has to present the most important benefit - the USP (Unique Selling Proposition) -- of your product.
The goal of your View the rest of this article
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