Nobody likes a bully… especially small business marketers. If you’ve ever felt like the little guy taking punches from a heavyweight champion, you know what I’m talking about. Big business has donned its gloves, and is waiting to put small business down for the count.
I’ve got good news! Sometimes the little guy wins. Heck, it isn’t easy and sometimes it’s a close call, but little guys do win and when they do… victory is sweet!
What can you do when you’re being threatened by the bully down the street?
1. Take a careful look at the Competition
Every business has its strengths and weaknesses. You need to be aware of both… your competitors strong points, and the places where room for improvement is quite obvious.
2. Be Flexible
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