Friday, October 5, 2007

So Do We Really Need Google?

Webmasters across the Internet spend countless hours preparing their websites to suit Google's latest algorithm changes, in the hope of achieving a decent Google page rank, or a handful of backlinks on Googles huge database, but at the end of the day.. does it really matter? It's not so long ago that I used to subscribe to the notion that AOL and Yahoo believed they owned the Internet and had the right to control it. The over-the-top war on spam a clever smoke screen whilst out monitors were pumped with pop-ups that generated millions. During the last couple of years however, it seems ownership of the Internet has been surrendered to a new overlord! GOOGLE! And we should all point our prayer mats to face Mountain View CA. Or should we? For those of us involved in any View the rest of this article


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