Nokia’s 3-tier expansion Strategy: High volume, high fashion & high-tech

In order to maintain the existing spirit of competition in the market Nokia has declared its plans for further broadening its R&D and also a reduction in handset prices. According to Nokia the potential market of 600 million customers in the lower priced handset segment is waiting to be exploited. Nokia is planning to move from volume production of low-end mobile phones for millions of new users, to a wide range of low and high-tiered devices. As per Nokia’s Vice President Jorma HakKinen, a correct business plan for the potential growth sector along with terminals, communication equipments and services, can generate huge profits for the service providers. In order to assist the mobile phone operators in increasing the subscriber’s base per site and thereby de View the rest of this article