Being the major driver of 3G & large data entertainment services amongst the mobile end-users, music is a significant part of the strategic plans at Sony Ericsson. Music has almost become the top most criteria in the development of Sony Ericsson phones. The reason why Sony Ericsson is so keen to introduce music embedded mobile phones is the ever-growing popularity of audio-visual services offered by mobile companies across the world. Sony Ericsson believes that cell phones that provide hi-tech audio-visual data are more appealing to masses. Customer satisfaction being the keyword at Sony Ericsson, they design and develop products that fit the needs of their customers. With Sony Ericsson acknowledging mobile phone as a reliable digital music player, they now plan View the rest of this article
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