Listen to Your Customer - "Tell Me Something I Don't Know."

“Listen to your customer. Change your product to meet the customers’ needs or change your market.” You have heard this from every business advisor in the business. Kathleen Dahlberg (Founder of numerous companies and currently the CEO and Founder of oVention, a technology firm ensuring hard returns on technology) says that “entrepreneurs spend too much time creating their product and not enough time selling it. They must change the product to meet the demands and needs of the customer. If the customer doesn’t like it, it doesn’t matter what you think of it. They won’t buy it.” Great, what if the customer doesn’t know what s/he wants? How do you get the right balance of what they want and what makes sense from a profit perspective? How do you know wh View the rest of this article