Email Marketing - Maintaining an Ongoing Dialog with your Targeted Markets

Email is becoming one of the most efficient form of marketing and communication you can have with your clients and potential customers. Email in itself is widely accessible and a generally accepted form of business communication.
Email Marketing is a very cost-effective, time-efficient tool that has a high response rate. As a marketing tool, email is one of the most cost effective ways to maintain an ongoing dialog with your targeted markets.
Email marketing is interactive. Your current and potential customers can immediately respond to you and carry on an ongoing dialog with you. It can go quite a long way in building relationships. The greatest benefit of email is the speed with which you can communicate with your prospects and customers.
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