Have you tried Google Adwords and watched your money go
down the drain faster than you ever thought possible? This
is the second in three articles about how to make Google
Adwords work for you instead of watching your hard earned
money go to Google Adwords.
Hot Tip # 4 - Edit your campaign with negative keywords
Negative keywords prevent your ads from showing up in
searches that you don't want such as "free widgets". This
helps prevent wasted clicks which tend to do nothing but
cost you money. If you only sell red and blue widgets then
you should add yellow as a negative keyword. You make a
search negative by using the minus sign i.e. "- View the rest of this article
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