Data Collection Methods Used in Market Research

Market research is the process of collecting, recording and analyzing the data available, in order to help the company understand and analyze its market and prospective customers. Market research includes the monitoring of marketing objectives, targets and goals and also analyzes the strategies of the competitors. With the help of market research, a company can understand the needs of its customers and can satisfy their needs and demand and try to deliver them the best possible product and services that matches their style and taste. Data collection—data collection includes the collection of all the relevant information about the consumers, their taste, needs and preferences. This is the initial step before moving further with the market research. The market relies View the rest of this article