Advantages And Disadvantages Of Email Advertising

Email Advertising, as effective as it is has both advantages and disadvantages. It is useful to be well aware of both sides of the coin as one embarks on the use of email for their marketing and advertising.

Legal and legitimate use of email advertising involves the use of opt-in email lists. Harvesting emails from the visitors to a site will usually produce the most effective email lists. However this can take years to achieve and this fact alone can greatly hinder the progress and success of an online enterprise.

Secondly the volumes of spam messages on the web is so high these days that it becomes difficult for recipients of messages to tell the difference between genuine mail that they have requested to receive and spam. This greatly hinders t View the rest of this article