Wednesday, August 15, 2007

Mortgage Leads, View Before You Buy

If you are a loan officer or mortgage broker looking to purchase internet mortgage leads, you may want to start out with the lead companies that allow for you to view the leads before you make the decision to buy them. Otherwise known as cherry picking leads, you have the option of looking at all of the details of the lead before you make the purchase. I don’t think it gets any more fair than that. At least this way you know exactly what you will be getting. The next step would be finding the right mortgage lead company to invest with. At the very least, you want to ensure that the leads you are spending your hard earned money on are fresh and of good quality. Avoid lead companies that recycle their leads or purchase them from 3rd party vendors and sell them to loa View the rest of this article


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