Complete Search Engine Marketing

Executive Summary Introduction
Search Engine Marketing is the process of leveraging the usage of search engines to create website exposure for a company. This exposure normally is used to garner conversions in the form of sales, leads, subscriptions, downloads and any other definition of a user turning into a paying customer. This intent-based advertising is the core of Search Engine Marketing that amounts to the best return on each marketing dollar spent.
Fundamentals of Search Engine Marketing
At its core, Search Engine Marketing leverages user intent by optimizing an organic or paid search listing around that specific user’s intent. Instead of blind placements on billboards, mass mailings, and the like, Search View the rest of this article