That Roller Coaster Ride of Automakers..

At the moment, automakers are either living their dream or struggling hard to exit from their nightmare. How are they to linger with the fruits of labor at hand? How are they to break free?
According to analysts, the automotive industry is not just driving on rough terrains – it is in fact, riding a roller coaster. With the ups and downs, the thrill and the goose bumps – certainly, being an automaker is one heck of a roller coaster ride.
“It’s like the U.S. housing market,” said Marc N. Scheinman, professor of marketing at the Lubin School of Business of Pace University. “Where we trade up in houses, the Venezuelans trade up in cars, and it’s like having gold.”
General Motors, Ford and DaimlerChrysler, meanwhile, are racin View the rest of this article