Buying The Cow: The Pros and Cons of Paid Affiliate Sign-ups

"IF YOU CAN GET THE MILK FOR FREE, WHY BUY THE COW?"



This rather crass question became popular in the late 1970's, when many couples chose to live together without the benefit of marriage. Similarly, today's affiliate marketers tend to favor programs that offer no sign-up fee, especially when so many include support, personalized websites, back-office marketing, etc.



And, too, there are programs that offer nothing more than an ID link and a few banner ads on a login page. In fact, seemingly sophisticated marketers are often offended by a program that requires an up-front investment. And for good reason: the marketer is already investing time, effort and their own marketing system (i.e., money) to promote a given program- View the rest of this article