Saturday, December 22, 2007

Do Your Autoresponders Drive Your Customers Crazy?

Writing chained auto-responder messages to sell a product is a good idea in principle, but in practice it can LOSE you clients just as well if you don't get right.
A chained auto-responder is a sequence of emails that gets delivered automatically when someone subscribes to this autoresponder.
It is used in marketing to deliver mini-advertisements, teaser courses, demo extracts, testimonials or stepped sales letters, and all of this is designed to get the client eventually to click on the "buy me now" link for the main product that is being promoted.
There are three main problems with chained auto-responders. Avoid these, TEST your linked auto-responders before you inflict them on the general public, and you should see significant increases in your sales. View the rest of this article


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